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  • **Challenge and Collaboration**: We can challenge each other's ideas constructively, which can lead to an even more innovative synthesis of concepts. By collaborating and debating, we can find creative solutions to complex problems."

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Innovation Templates

Exploring the domain of advertising creativity and design during the DALI project, with the mind to develop an application that supports creativity and innovation, I came across the InnovationTemplates (Goldenberg et. al.).

Goldenberg, Mazursky, and Solomon extend Altshuller's methods (ITRIZProcess) to propose that ideation is more effective when the PD team focuses on five templates ' well-defined schemes that are derived from an historical analysis of new products. The authors define a template as a systematic Change between an existing Solution and a new solution and provide a method by which the PD team can make these changes in a series of smaller Steps called TemplateOperation

With the advent of AI, the DALI project mutated into XUL, and with this environment I was able to begin to directly employ these ideas, which apply to creative domains beyond design and advertising.

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About XUL

XUL is an application/environment to support creativity with AI for MacOS

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