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**Challenge and Collaboration**: We can challenge each other's ideas constructively, which can lead to an even more innovative synthesis of concepts. By collaborating and debating, we can find creative solutions to complex problems."
Innovation Templates
Exploring the domain of advertising creativity and design during the DALI project, with the mind to develop an application that supports creativity and innovation, I came across the InnovationTemplates (Goldenberg et. al.).
Goldenberg, Mazursky, and Solomon extend Altshuller's methods (ITRIZProcess) to propose that ideation is more effective when the PD team focuses on five templates ' well-defined schemes that are derived from an historical analysis of new products. The authors define a template as a systematic Change between an existing Solution and a new solution and provide a method by which the PD team can make these changes in a series of smaller Steps called TemplateOperation
With the advent of AI, the DALI project mutated into XUL, and with this environment I was able to begin to directly employ these ideas, which apply to creative domains beyond design and advertising.
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About XUL
XUL is an application/environment to support creativity with AI for MacOS
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